Scenario Planning
B2B Retail Business

Overview

Control Room Finance collaborated with a B2B retail business during a period of uncertainty and unpredictability. The Directors wanted a simple tool that enabled changes to any business metric resulting in an immediate view of cashflow and profit for the next 12 months.

Actions

Control Room Finance carried out a full analysis of the business model including new and existing product revenues, staffing requirements, margin analysis, operational investment and micro/macro economic factors.

This resulted in a fully customisable model, usable by management to make immediate decisions that showed cash burn, working capital cycles, and long-term customer value.

Results

As a result of Control Room’s support, the business has continued to confidently expand across multiple countries with the knowledge, visibility and impact of anticipated/actual results.